Course: Focusing on the right customers

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Focusing on the right customers

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Focusing on the right customers

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Course Intro

Focusing on the right customers

This course will give you the practical tools you need to generate rapid results. In the challenging 21st century digital marketplace, this training will help small online business owners like yourself learn new ways to grow your online customer base, increase your online sales and profits and boost customer satisfaction.

In this module, you will explore how to:

Understand who your customers are and how they make purchases online
Identify customer segments with similar characteristics, needs and behaviours
Select target customer segments to focus on

Training from Strive has helped small business owners all over the world to grow their online businesses.

This course will take one-two hours to complete. Your progress through the module will be saved, ready for you to resume your learning journey at any time. Boost your business and start learning today!

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Course Information

Learning Path: Marketing and e-Commerce
Topic: Digital
Duration: 1h 30m

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ABOUT US

The EBRD's Know How Academy offers a free-to-use online learning and advice programme for micro, small and medium-sized enterprises.

Created by the EBRD in partnership with ITCILO.
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Course Content

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