مناقشات

كيف يمكن للشركات الصغيرة البيع عبر الإنترنت؟

كيف يمكن للشركات الصغيرة البيع عبر الإنترنت؟

بواسطة - KHA Admin
عدد الردود: 41

كيف يمكن للشركات الصغيرة البيع عبر الإنترنت؟

 

نريد الإستماع إلى رأيك!

بمناسبة إطلاق منصة أكاديمية المعرفة للتعلم التابعة لـEBRD، سيستضيف فريق EBRD وشركاؤه نقاشًا عبر الإنترنت لمدة ثلاثة أيام حول "كيفية البيع عبر الإنترنت" من الـ24 إلى الـ26 من أكتوبر 2023.

الغرض من هذه المناقشة هو الحصول على فهم أفضل لقنوات التجارة الإلكترونية المتاحة للشركات الصغيرة، والتحديات التي تواجهها في الوصول إلى أسواقها المحتملة افتراضيًا. ستتم المناقشة بشكل أساسي باللغات العربية والإنجليزية والفرنسية والروسية.

أسئلة مهمة لرواد الأعمال:

 

  • ما هي القنوات الإلكترونية التي تستخدمها؟
  • ما هي التحديات التي واجهتها في البيع عبر الإنترنت؟
  • ما هي المعرفة وسبل الدعم التي قد تساعدك على زيادة مبيعاتك عبر الإنترنت؟

 

خلفية

في ظل الأسواق الرقمية المليئة بالتحديات اليوم، من الضروري أن تعلم الشركات الصغيرة كيفية تنمية قاعدة عملائها عبر الإنترنت، وزيادة مبيعاتها وأرباحها من خلال التجارة الإلكترونية ، وتعزيز رضا العملاء من أجل الحفاظ على قدرتها التنافسية. لتحقيق ذلك، من المهم فهم كيفية المقارنة والتباين بين أسواق التجارة الإلكترونية المختلفة ووسائل التواصل الاجتماعي والمواقع المخصصة، وتحديد الوسائل التي تناسب عملك. لمعرفة المزيد حول هذا الموضوع، انقر هنا.

عن البنك الأوروبي لإعادة الإعمار والتنمية (EBRD)

في البنك الأوروبي لإعادة الإعمار والتنمية، نحن نعلم أن المؤسسات الصغيرة والمتوسطة الحيوية تشكل أهمية كبيرة للحياة الاقتصادية في الاقتصادات الثمانية والثلاثين التي نعمل بها. من الحصول على التمويل إلى المشورة التجارية، يسعى البنك الأوروبي لإعادة الإعمار والتنمية إلى مساعدة الشركات على اكتساب المهارات والمعرفة والموارد التي تحتاجها للنمو والتطور. كما نعمل أيضًا بشكل وثيق مع المؤسسات المالية الشريكة لنا في كل دولة لمساعدتهم على تقديم منتجات مالية تلبي احتياجات الشركات الصغيرة بشكل أفضل وتساهم في تحسين خدمة عملائهم على المدى الطويل.

 

#EBRDKHA #SmallBusinessSuppor

شركاء في هذه المناقشة

                                




ملاحظة: إذا كنت ترغب في التعليق بدون تسجيل، يمكنك الدخول باستخدام اسم المستخدم = "visitor" وكلمة المرور = "Visitor-1".

رداً على KHA Admin

Re: Online discussion

بواسطة - salema gulbahar
Welcome to our online discussion. Leave your comments below.


رداً على salema gulbahar

Re: Online discussion

بواسطة - KHA Visitor
That sounds like a fantastic initiative, and I'm glad the EBRD is taking steps to support small businesses in the digital marketplace.

I'm curious about the specifics of the online discussion. Will it be conducted as a series of webinars, live Q&A sessions, or perhaps through a dedicated online platform? Also, how can small business owners and entrepreneurs participate and access the discussions in Arabic, English, French, or Russian? It would be great to know more about the logistics and how to get involved. Thanks! #EBRDKHA #SmallBusinessSupport
رداً على KHA Visitor

Re: Online discussion

بواسطة - salema gulbahar
Hi, welcome. Firstly if you log into this platform (with an email and a name) then you will have the option to change the language and see content in the language of your choice and to access all the modules for free. The visitor mode only allows you to see this page in English and leave comments. Secondly, this discussion it is more like a forum, with question and answers or business can share their comments and experinvce on the questions above.
رداً على salema gulbahar

Re: Online discussion

بواسطة - مستخدم محذوف
Ah yes! I have just done it and now have access to all the documentation. I will have a look through and keep you posted. Do you have an email contact I can get in touch with for future communications?
رداً على salema gulbahar

Re: Online discussion

بواسطة - Melisbek Kyrgyzaliev
Hello! I am Melisbek from Kyrgyzstan. Yes I am selling online from my local online web site, mine is local gracery store. Here in Kyrgyzstan we have good internet connection and other structures to deal with e-commerce. For e-commerce we have special tax which is only %2 from sales. Our citizens easily make business at internatinal marketplaces like amazon, e-bay, wildeberries, ozon etc. To make internationl e-commerce business you need to know language I think. Nowadays our new generation spaeks both english and russian languages.
رداً على salema gulbahar

Re: Online discussion

بواسطة - Melisbek Kyrgyzaliev
We have some problems to make international business/ to export products that is logistics. International logistics is not so developed here except to russia. It is very expesive to export to europe or unites states.
رداً على KHA Admin

Re: Online discussion

بواسطة - Jamila Hadri
Welcome Everyone
رداً على Jamila Hadri

Re: Online discussion

بواسطة - salema gulbahar
What are the main challenges do small businesses trying to sell online face in Morocco?
رداً على salema gulbahar

Re: Online discussion

بواسطة - KHA Visitor
Selling online in Morocco, like in many countries, comes with its own set of challenges for small businesses. Some of the main challenges that small businesses may face when trying to sell online in Morocco include:

  • Limited E-commerce Infrastructure: While e-commerce is growing in Morocco, the infrastructure is still developing. Small businesses may face challenges related to payment gateways, delivery logistics, and reliable internet connectivity.
  • Limited Internet Penetration: Access to the internet can be limited in certain regions of Morocco, which can restrict the potential customer base for online businesses.
  • Payment Methods: Many Moroccans still prefer cash-on-delivery as a payment method. Integrating this option can be challenging for small e-commerce businesses. Additionally, credit card usage is not as widespread as in some other countries.
  • Trust and Security: Building trust with online customers can be a challenge. Concerns about online fraud and data security can deter potential customers.
  • Language and Localization: Offering websites and customer support in Arabic and French is important, as these are the main languages spoken in Morocco. Ensuring that the content is culturally relevant is also crucial.
  • Competition: The e-commerce market in Morocco is becoming more competitive, with both local and international players. Small businesses may struggle to compete with larger, established online retailers.
  • Customs and Import Regulations: If a business is importing goods to sell in Morocco, they may face challenges related to customs regulations and import duties.
  • Marketing and Visibility: Getting noticed among the vast number of online businesses can be difficult. Small businesses may struggle with digital marketing and search engine optimization (SEO).
  • Fulfillment and Delivery: Reliable and cost-effective shipping and delivery solutions can be challenging for small businesses, particularly for those operating in remote areas.
  • Regulatory Compliance: Ensuring that the business complies with all relevant regulations and licenses for e-commerce can be a complex process.
  • Seasonal Demand: Some businesses may face seasonal fluctuations in demand, which can make it difficult to maintain a consistent income.
  • Economic Challenges: Economic factors can affect consumer spending and, therefore, the success of online businesses. Economic downturns can reduce consumer purchasing power.

To overcome these challenges, small businesses in Morocco can benefit from working with local partners, investing in their online presence, focusing on customer trust and satisfaction, and adapting to the specific needs and preferences of the Moroccan market. Additionally, staying updated on evolving e-commerce trends and regulations is essential for long-term success.
رداً على Jamila Hadri

Re: Online discussion

بواسطة - KHA Visitor
Merci beaucoup pour l'opportunité de participer à cette discussion. Je suis une jeune entrepreneure Turque et serais intéressée à savoir les opportunités de formation et appui à la numérisation offertes par la BERD. à qui puis-je m'adresser?
رداً على Jamila Hadri

Re: Online discussion

بواسطة - KHA Visitor
Hello Jamila. Donde estàs baseada?
رداً على KHA Visitor

Re: Online discussion

بواسطة - Jamila Hadri
Hi, thank you for you great inputs about selling online especially in Morocco.

For you question, can you please elaborate more?
رداً على Jamila Hadri

Re: Online discussion

بواسطة - KHA Visitor
Je voudrais savoir où se trouvent les bureaux de l'Académie Know How au Maroc. Je suis basée à Salé et intéressée aux opportunités de formation en gestion environnementale.
رداً على KHA Visitor

Re: Online discussion

بواسطة - Jamila Hadri
What a great question.

Know How Academy is an online platform 100% digital. all the modules are accessible and free. The modules are available also in different languages.

For any future in person capacity building opportunities in green in Morocco, please share your contacts and you business with this email: howhowmoro@ebrd.com. we will keep you posted.
رداً على Jamila Hadri

Re: Online discussion

بواسطة - مستخدم محذوف
Hi! Thank you. I have just created an account on this site, and now I see that there is such a lively discussion. I cannot wait to see more!!
رداً على KHA Admin

Re: Online discussion

بواسطة - Bilguun Batsukh
Hi. As small business, we do not have much funding or technical capacity. Does selling online require much investment? What should we prepare before we sell online?
رداً على Bilguun Batsukh

Re: Online discussion

بواسطة - KHA Visitor
As carpet selling business in kazakhstan, I have learned that selling online doesn't necessarily require a substantial initial investment, but there are some key considerations and preparations you should make before starting an online business, especially if you have limited funding and technical capacity. Here are some steps to help you get started without breaking the bank:
  • Market Research: Understand your audience and product demand.
  • Choose a Platform: Use affordable e-commerce platforms.
  • Website: Build a simple website using user-friendly tools.
  • Product Focus: Start with a limited product range.
  • Quality Photos: Invest in good product photos.
  • Content: Write compelling product descriptions.
  • Payment & Shipping: Research cost-effective options.
  • Marketing: Use free or low-cost marketing channels.
  • Customer Service: Provide excellent service.
  • Compliance: Follow legal and regulatory requirements.
  • Start Small: Begin with a minimal budget.
  • Budgeting: Create and stick to a budget.
  • Scale Gradually: Invest as your business grows.
Starting small and growing as you succeed will help you manage your budget effectively.
رداً على Bilguun Batsukh

Re: Online discussion

بواسطة - KHA Visitor
Thanks for this event and for the platform.
Just to help Bilguun, during the Zoom meeting Silvia Carter said that a physical shop is 500% more expensive than an online shop. So, if you are already selling with a store, your indicative budget for online sales could be 500% cheaper than your physical store.
That sounds amazing!
رداً على Bilguun Batsukh

Re: Online discussion

بواسطة - Predrag Stojkovski
Hi,

It depands of your business. You can sell your products online by creating e-commerce website that is investment about 5000 euros (more or less). But also you can sell your products using your social media platforms.
رداً على KHA Admin

Re: Online discussion

بواسطة - KHA Visitor
This is a fantastic initiative! 🌟 It's crucial for small businesses to adapt and thrive in the ever-evolving digital landscape. I'm looking forward to the insights that will come out of this online discussion. It's a great opportunity for entrepreneurs to share their experiences, learn from each other, and gain the knowledge and support needed to boost their online sales. Let's empower small businesses and help them succeed! 💼💪 #EBRDKHA #SmallBusinessSupport
رداً على KHA Visitor

Re: Online discussion

بواسطة - KHA Visitor
For me, the artificial intelligence tools are overwhelming. There are too many. It is too hard to understand how to use them, but also how to choose which one to use.
A tool or a training explaining that, would be very useful.
Do you know any for a small business?
رداً على KHA Visitor

Re: Online discussion

بواسطة - مستخدم محذوف
I understand that the overwhelming number of artificial intelligence tools available can be daunting, especially for small businesses that may not have dedicated AI experts on staff. To help small businesses navigate the world of AI, there are many online platforms like Coursera, edX, and Udemy that offer courses on AI and machine learning. These courses are often designed for non-technical individuals and can provide a good foundation.
رداً على KHA Visitor

Re: Online discussion

بواسطة - مستخدم محذوف
Microsoft Learn offers a free amazing course on AI - see here: https://learn.microsoft.com/en-us/training/paths/transform-your-business-with-microsoft-ai/
رداً على مستخدم محذوف

Re: Online discussion

بواسطة - KHA Visitor
Je veux aussi vous fair part du travail fait par l'oit avec l'initiative femmes entrepreneures vers le numérique. Vous pouvez en savoir plus à ce lien: www.widb.network
رداً على KHA Visitor

Re: Online discussion

بواسطة - Carlo Maria Delù
Hello! Thank you very much for sharing our programme. Indeed, the ITCILO and ILO are working jointly with Microsoft to design and implement training on digital skills for women entrepreneurs. Do have a look at the website if you would like to learn more.
رداً على مستخدم محذوف

Re: Online discussion

بواسطة - مستخدم محذوف
Thanks for sharing this incredible resource! Microsoft Learn consistently provides high-quality courses, and I'm thrilled to see they're offering a free AI course. AI is a field with vast potential, and having the opportunity to learn about it for free is fantastic. I'll definitely be checking it out, and I appreciate your heads-up. Kudos to Microsoft for making this available to everyone!
رداً على KHA Admin

Re: Online discussion

بواسطة - مستخدم محذوف
In todays digital age, takin your busness online is cruical. Here are ways I explored to begin sellin online, along with some challanges:

1. **E-commerce Websit:** Create your online store usin platforms like Shopify, WooCommerce, or BigComerce. Challange: Buildin a website can be time-consumin and requires tech skillz.

2. **Social Media:** Leverage platformz like Facebook and Instagram. Challange: Gainin a followin takes time, and algorhythms can be unpredictble.

3. **Online Marketplces:** Join Amazon, eBay, or Etsy to access a wider audiance. Challange: You'll face increas competition on these platformz.

4. **Dropshippin:** Partner with suppliers who handle inventory and shippin. Challange: Findin reliable partnrs can be a challange.

5. **Digital Products/Services:** If your busness offers digital products or servces, set up a platform for them. Challange: Marketin these products effectively can be tricky.

6. **Email Marketin:** Build and mantain an email list for customer engagment. Challange: Buildin a substantal list takes time.

7. **Mobile Apps:** Develope a dedicated busness app for a better mobile experiance. Challange: App developmnt can be costly.

8. **Influencer Collaboraton:** Partner with influencerz for wider reach. Challange: Findin the right influencer can be challanging.

9. **Online Advertisin:** Invest in online ads. Challange: Managin ad spend and ROI can be complex.

10. **SEO Optimizaton:** Ensure your online presance is search engine optimized. Challange: SEO is a long-term strategy that requires ongoin effort.

Challanges exist, but with determinaton and adaptaton, takin your busness online can lead to growth and success in todays digital world.
رداً على مستخدم محذوف

Re: Online discussion

بواسطة - Youssef Benzekri
Very important to gain more rentability and transparency using data tools is very practical and pragmatic of politics of sustainable development to gain more funds
رداً على KHA Admin

Re: Discussion en ligne

بواسطة - Nouhayla Marzouq
Bonjour à tous,

En tant que startup Snazzy Marketplace, nous avons pour projet d'explorer de nouvelles opportunités d'exportation depuis le Maroc vers les États-Unis et GCC. Cependant, nous sommes conscients que cela implique un certain nombre d'étapes et de considérations spécifiques. Nous souhaitons obtenir des conseils et des retours d'expérience de la part de ceux qui ont de l'expérience dans l'exportation vers ces destinations. Pouvez-vous s'il vous plaît partager les étapes clés que nous devrions suivre pour réussir notre démarche d'exportation vers ces marchés ? Vos connaissances et votre expertise seront grandement appréciées.
Merci d'avance !
رداً على Nouhayla Marzouq

Re: Discussion en ligne

بواسطة - Jamila Hadri
Hello Nouhayla,

We are organizing next month in person training about export and digital with experts. This can be a great opportunity to answer you questions. send us an email on knowhowmor@ebrd.com, we will provide more these details.