Discussions

Comment peuvent les petites entreprises vendre en ligne?

Comment peuvent les petites entreprises vendre en ligne?

par KHA Admin,
Nombre de réponses : 41

Comment peuvent les petites entreprises vendre en ligne?

 

Nous voulons connaître ton avis!

Pour le lancement de la plateforme d'apprentissage ‘Académie Know-How’ de la BERD, l'équipe etles partenaires de la BERD organiseront une discussion en ligne pendant trois jours sur «comment vendre en ligne» du 24 au 26 octobre 2023.

Le but de cette discussion est de mieux comprendre les canaux de de vente en ligne disponibles pour les petites entreprises et les défis auxquels elles sont confrontées pour atteindre virtuellement leurs marchés potentiels. La discussion se déroulera principalement en arabe, anglais, français et russe.

Questions clés pour les entrepreneurs :

 

  • Quels canaux en ligne utilisez-vous ?
  • Quels sont les défis que vous avez confronté en vendant en ligne ?
  • Quelle connaissance et quel soutien peuvent t’aider à augmenter tes vendes en ligne ?
Contexte

Dans le marché numérique exigeant d’aujourd’hui, il est essentiel que les petites entreprises comprennent comment développer leur clientèle en ligne, augmenter leurs ventes et leurs bénéfices en ligne et accroître la satisfaction de leurs clients afin de rester compétitives et de prospérer. Il est essentiel de comprendre comment comparer les marchés de commerce électronique, les médias sociaux et les sites Web dédiés, et comment identifier les combinaisons qui fonctionnent pour votre entreprise. Pour en savoir plus, suivez notre cours Vendre sur les bons canaux en ligne.

À PROPOS

A la BERD, nous savons que les petites et moyennes entreprises (PMEs) dynamiques sont essentielles pour la vie économique dans tous les 37 pays où nous travaillons. De l’accès au financement aux conseils de gestion, la BERD cherche à aider les entreprises à acquérir les compétences, les connaissances et les ressources dont elles ont besoin pour passer à l’étape suivante. Nous collaborons aussi avec nos institutions financières partenaires dans chaque pays pour les aider à proposer des produits financiers qui répondent mieux aux besoins des petites entreprises et server ainsi mieux leurs clients sur le long terme.

 

#EBRDKHA #SmallBusinessSupport

Pour en savoir plus, suivez notre cours Vendre sur les bons canaux en ligne !

Partenaires pour cette discussion

                                




Note : si vous souhaitez commenter sans vous enregistrer, vous pouvez vous connecter avec le nom d'utilisateur = "visitor" et le mot de passe = "Visitor-1".

En réponse à KHA Admin

Re: Online discussion

par salema gulbahar,
Welcome to our online discussion. Leave your comments below.


En réponse à salema gulbahar

Re: Online discussion

par KHA Visitor,
That sounds like a fantastic initiative, and I'm glad the EBRD is taking steps to support small businesses in the digital marketplace.

I'm curious about the specifics of the online discussion. Will it be conducted as a series of webinars, live Q&A sessions, or perhaps through a dedicated online platform? Also, how can small business owners and entrepreneurs participate and access the discussions in Arabic, English, French, or Russian? It would be great to know more about the logistics and how to get involved. Thanks! #EBRDKHA #SmallBusinessSupport
En réponse à KHA Visitor

Re: Online discussion

par salema gulbahar,
Hi, welcome. Firstly if you log into this platform (with an email and a name) then you will have the option to change the language and see content in the language of your choice and to access all the modules for free. The visitor mode only allows you to see this page in English and leave comments. Secondly, this discussion it is more like a forum, with question and answers or business can share their comments and experinvce on the questions above.
En réponse à salema gulbahar

Re: Online discussion

par Utilisateur supprimé,
Ah yes! I have just done it and now have access to all the documentation. I will have a look through and keep you posted. Do you have an email contact I can get in touch with for future communications?
En réponse à Utilisateur supprimé

Re: Online discussion

par salema gulbahar,
Hi Thomas. You can message us here even privately if yo have a question or want us to message you.
En réponse à salema gulbahar

Re: Online discussion

par Melisbek Kyrgyzaliev,
Hello! I am Melisbek from Kyrgyzstan. Yes I am selling online from my local online web site, mine is local gracery store. Here in Kyrgyzstan we have good internet connection and other structures to deal with e-commerce. For e-commerce we have special tax which is only %2 from sales. Our citizens easily make business at internatinal marketplaces like amazon, e-bay, wildeberries, ozon etc. To make internationl e-commerce business you need to know language I think. Nowadays our new generation spaeks both english and russian languages.
En réponse à salema gulbahar

Re: Online discussion

par Melisbek Kyrgyzaliev,
We have some problems to make international business/ to export products that is logistics. International logistics is not so developed here except to russia. It is very expesive to export to europe or unites states.
En réponse à KHA Admin

Re: Online discussion

par Jamila Hadri,
Welcome Everyone
En réponse à Jamila Hadri

Re: Online discussion

par salema gulbahar,
What are the main challenges do small businesses trying to sell online face in Morocco?
En réponse à salema gulbahar

Re: Online discussion

par KHA Visitor,
Selling online in Morocco, like in many countries, comes with its own set of challenges for small businesses. Some of the main challenges that small businesses may face when trying to sell online in Morocco include:

  • Limited E-commerce Infrastructure: While e-commerce is growing in Morocco, the infrastructure is still developing. Small businesses may face challenges related to payment gateways, delivery logistics, and reliable internet connectivity.
  • Limited Internet Penetration: Access to the internet can be limited in certain regions of Morocco, which can restrict the potential customer base for online businesses.
  • Payment Methods: Many Moroccans still prefer cash-on-delivery as a payment method. Integrating this option can be challenging for small e-commerce businesses. Additionally, credit card usage is not as widespread as in some other countries.
  • Trust and Security: Building trust with online customers can be a challenge. Concerns about online fraud and data security can deter potential customers.
  • Language and Localization: Offering websites and customer support in Arabic and French is important, as these are the main languages spoken in Morocco. Ensuring that the content is culturally relevant is also crucial.
  • Competition: The e-commerce market in Morocco is becoming more competitive, with both local and international players. Small businesses may struggle to compete with larger, established online retailers.
  • Customs and Import Regulations: If a business is importing goods to sell in Morocco, they may face challenges related to customs regulations and import duties.
  • Marketing and Visibility: Getting noticed among the vast number of online businesses can be difficult. Small businesses may struggle with digital marketing and search engine optimization (SEO).
  • Fulfillment and Delivery: Reliable and cost-effective shipping and delivery solutions can be challenging for small businesses, particularly for those operating in remote areas.
  • Regulatory Compliance: Ensuring that the business complies with all relevant regulations and licenses for e-commerce can be a complex process.
  • Seasonal Demand: Some businesses may face seasonal fluctuations in demand, which can make it difficult to maintain a consistent income.
  • Economic Challenges: Economic factors can affect consumer spending and, therefore, the success of online businesses. Economic downturns can reduce consumer purchasing power.

To overcome these challenges, small businesses in Morocco can benefit from working with local partners, investing in their online presence, focusing on customer trust and satisfaction, and adapting to the specific needs and preferences of the Moroccan market. Additionally, staying updated on evolving e-commerce trends and regulations is essential for long-term success.
En réponse à Jamila Hadri

Re: Online discussion

par KHA Visitor,
Merci beaucoup pour l'opportunité de participer à cette discussion. Je suis une jeune entrepreneure Turque et serais intéressée à savoir les opportunités de formation et appui à la numérisation offertes par la BERD. à qui puis-je m'adresser?
En réponse à KHA Visitor

Re: Online discussion

par salema gulbahar,
Hi, if you can email your request to knowhowturkey@ebrd.com then someone from our Turkey team will get back to you.
En réponse à Jamila Hadri

Re: Online discussion

par KHA Visitor,
Hello Jamila. Donde estàs baseada?
En réponse à KHA Visitor

Re: Online discussion

par Jamila Hadri,
Hi, thank you for you great inputs about selling online especially in Morocco.

For you question, can you please elaborate more?
En réponse à Jamila Hadri

Re: Online discussion

par KHA Visitor,
Je voudrais savoir où se trouvent les bureaux de l'Académie Know How au Maroc. Je suis basée à Salé et intéressée aux opportunités de formation en gestion environnementale.
En réponse à KHA Visitor

Re: Online discussion

par Jamila Hadri,
What a great question.

Know How Academy is an online platform 100% digital. all the modules are accessible and free. The modules are available also in different languages.

For any future in person capacity building opportunities in green in Morocco, please share your contacts and you business with this email: howhowmoro@ebrd.com. we will keep you posted.
En réponse à Jamila Hadri

Re: Online discussion

par Utilisateur supprimé,
Hi! Thank you. I have just created an account on this site, and now I see that there is such a lively discussion. I cannot wait to see more!!
En réponse à KHA Admin

Re: Online discussion

par Bilguun Batsukh,
Hi. As small business, we do not have much funding or technical capacity. Does selling online require much investment? What should we prepare before we sell online?
En réponse à Bilguun Batsukh

Re: Online discussion

par KHA Visitor,
As carpet selling business in kazakhstan, I have learned that selling online doesn't necessarily require a substantial initial investment, but there are some key considerations and preparations you should make before starting an online business, especially if you have limited funding and technical capacity. Here are some steps to help you get started without breaking the bank:
  • Market Research: Understand your audience and product demand.
  • Choose a Platform: Use affordable e-commerce platforms.
  • Website: Build a simple website using user-friendly tools.
  • Product Focus: Start with a limited product range.
  • Quality Photos: Invest in good product photos.
  • Content: Write compelling product descriptions.
  • Payment & Shipping: Research cost-effective options.
  • Marketing: Use free or low-cost marketing channels.
  • Customer Service: Provide excellent service.
  • Compliance: Follow legal and regulatory requirements.
  • Start Small: Begin with a minimal budget.
  • Budgeting: Create and stick to a budget.
  • Scale Gradually: Invest as your business grows.
Starting small and growing as you succeed will help you manage your budget effectively.
En réponse à Bilguun Batsukh

Re: Online discussion

par KHA Visitor,
Thanks for this event and for the platform.
Just to help Bilguun, during the Zoom meeting Silvia Carter said that a physical shop is 500% more expensive than an online shop. So, if you are already selling with a store, your indicative budget for online sales could be 500% cheaper than your physical store.
That sounds amazing!
En réponse à KHA Visitor

Re: Online discussion

par Utilisateur supprimé,
Oh wow, it does indeed sound amazing!
I would really love to see the recording of that zoom meeting!! Could you please upload it here????
Thank you from Kirgizistan!
En réponse à Bilguun Batsukh

Re: Online discussion

par Predrag Stojkovski,
Hi,

It depands of your business. You can sell your products online by creating e-commerce website that is investment about 5000 euros (more or less). But also you can sell your products using your social media platforms.
En réponse à Predrag Stojkovski

Re: Online discussion

par salema gulbahar,
Dear Predrag, can you share what social media channels you are using to sell your products and what resources are required to do this?
En réponse à KHA Admin

Re: Online discussion

par KHA Visitor,
This is a fantastic initiative! 🌟 It's crucial for small businesses to adapt and thrive in the ever-evolving digital landscape. I'm looking forward to the insights that will come out of this online discussion. It's a great opportunity for entrepreneurs to share their experiences, learn from each other, and gain the knowledge and support needed to boost their online sales. Let's empower small businesses and help them succeed! 💼💪 #EBRDKHA #SmallBusinessSupport
En réponse à KHA Visitor

Re: Online discussion

par KHA Visitor,
For me, the artificial intelligence tools are overwhelming. There are too many. It is too hard to understand how to use them, but also how to choose which one to use.
A tool or a training explaining that, would be very useful.
Do you know any for a small business?
En réponse à KHA Visitor

Re: Online discussion

par Utilisateur supprimé,
I understand that the overwhelming number of artificial intelligence tools available can be daunting, especially for small businesses that may not have dedicated AI experts on staff. To help small businesses navigate the world of AI, there are many online platforms like Coursera, edX, and Udemy that offer courses on AI and machine learning. These courses are often designed for non-technical individuals and can provide a good foundation.
En réponse à KHA Visitor

Re: Online discussion

par Utilisateur supprimé,
Microsoft Learn offers a free amazing course on AI - see here: https://learn.microsoft.com/en-us/training/paths/transform-your-business-with-microsoft-ai/
En réponse à Utilisateur supprimé

Re: Online discussion

par KHA Visitor,
Je veux aussi vous fair part du travail fait par l'oit avec l'initiative femmes entrepreneures vers le numérique. Vous pouvez en savoir plus à ce lien: www.widb.network
En réponse à KHA Visitor

Re: Online discussion

par Carlo Maria Delù,
Hello! Thank you very much for sharing our programme. Indeed, the ITCILO and ILO are working jointly with Microsoft to design and implement training on digital skills for women entrepreneurs. Do have a look at the website if you would like to learn more.
En réponse à Utilisateur supprimé

Re: Online discussion

par Utilisateur supprimé,
Thanks for sharing this incredible resource! Microsoft Learn consistently provides high-quality courses, and I'm thrilled to see they're offering a free AI course. AI is a field with vast potential, and having the opportunity to learn about it for free is fantastic. I'll definitely be checking it out, and I appreciate your heads-up. Kudos to Microsoft for making this available to everyone!
En réponse à KHA Admin

Re: Online discussion

par Utilisateur supprimé,
In todays digital age, takin your busness online is cruical. Here are ways I explored to begin sellin online, along with some challanges:

1. **E-commerce Websit:** Create your online store usin platforms like Shopify, WooCommerce, or BigComerce. Challange: Buildin a website can be time-consumin and requires tech skillz.

2. **Social Media:** Leverage platformz like Facebook and Instagram. Challange: Gainin a followin takes time, and algorhythms can be unpredictble.

3. **Online Marketplces:** Join Amazon, eBay, or Etsy to access a wider audiance. Challange: You'll face increas competition on these platformz.

4. **Dropshippin:** Partner with suppliers who handle inventory and shippin. Challange: Findin reliable partnrs can be a challange.

5. **Digital Products/Services:** If your busness offers digital products or servces, set up a platform for them. Challange: Marketin these products effectively can be tricky.

6. **Email Marketin:** Build and mantain an email list for customer engagment. Challange: Buildin a substantal list takes time.

7. **Mobile Apps:** Develope a dedicated busness app for a better mobile experiance. Challange: App developmnt can be costly.

8. **Influencer Collaboraton:** Partner with influencerz for wider reach. Challange: Findin the right influencer can be challanging.

9. **Online Advertisin:** Invest in online ads. Challange: Managin ad spend and ROI can be complex.

10. **SEO Optimizaton:** Ensure your online presance is search engine optimized. Challange: SEO is a long-term strategy that requires ongoin effort.

Challanges exist, but with determinaton and adaptaton, takin your busness online can lead to growth and success in todays digital world.
En réponse à Utilisateur supprimé

Re: Online discussion

par Youssef Benzekri,
Very important to gain more rentability and transparency using data tools is very practical and pragmatic of politics of sustainable development to gain more funds
En réponse à Youssef Benzekri

Re: Online discussion

par salema gulbahar,
Yes, I agree with you. Data is essential for both understanding and designing your strategy.
En réponse à KHA Admin

Re: Discussion en ligne

par Nouhayla Marzouq,
Bonjour à tous,

En tant que startup Snazzy Marketplace, nous avons pour projet d'explorer de nouvelles opportunités d'exportation depuis le Maroc vers les États-Unis et GCC. Cependant, nous sommes conscients que cela implique un certain nombre d'étapes et de considérations spécifiques. Nous souhaitons obtenir des conseils et des retours d'expérience de la part de ceux qui ont de l'expérience dans l'exportation vers ces destinations. Pouvez-vous s'il vous plaît partager les étapes clés que nous devrions suivre pour réussir notre démarche d'exportation vers ces marchés ? Vos connaissances et votre expertise seront grandement appréciées.
Merci d'avance !
En réponse à Nouhayla Marzouq

Re: Discussion en ligne

par Jamila Hadri,
Hello Nouhayla,

We are organizing next month in person training about export and digital with experts. This can be a great opportunity to answer you questions. send us an email on knowhowmor@ebrd.com, we will provide more these details.