Course: Marketing and e-Commerce

Course Intro

Marketing and e-Commerce

In collaboration with Strive, the EBRD is pleased to present its new e-commerce training toolkit. Enrol today to start growing your online business!

This learning path will give you the practical tools you need to generate rapid results. In the challenging 21st century digital marketplace, this training will help small online business owners like yourself learn new ways to grow your online customer base, increase your online sales and profits and boost customer satisfaction.

Throughout the programme you’ll learn about effective digital marketing strategies, financial and analytics skills, how to optimise logistics and operations, and better ways to care for your customers.

The learning path is composed of ten modules, each featuring interactive videos, exercises and discussion questions to help you learn:

Help your customers find your online business
Selling on the right online channels
Build customer trust in the online sales process
Convert visitors into customers
Develop a profitable pricing strategy
Meet customers’ expectations inventory management packaging delivery
Focusing on the right customers
Maximize the ticket cross selling and up selling
Keep your customers coming back
Develop effective promotion strategies

Technoserve has designed the content for the Strive Community, an initiative spearheaded by the MasterCard Centre for Inclusive Growth and Caribou Digital, to support five million MSEs prepare for the digital future.

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